Block 1
🍽️ The Restaurant's Reason to Exist
Kitchen Mission
Why does your restaurant exist — and who are you cooking for?
Block 2
🥩 What You Have to Cook With
The Ingredients
What unique assets do you bring to the kitchen that others don't have?
Block 3
📖 How You Create Value
The Recipe
How do you combine your ingredients to create something people want?
Block 4
🍴 What You Put on the Table
The Signature Dish
What do customers experience — and why would they come back?
Block 5
💰 How You Capture Value
The Menu & Pricing
How do you capture a fair share of the value you create?
Block 6
⭐ How You Get Better
The Review & Next Season
How do you taste your own dish, learn from feedback, and improve?
From Concept to Table — and Back to the Kitchen
The Strategy Loop
A strategy is never finished. Like a great restaurant, it evolves every season.